Reese’s Take 5: Superbowl
Reese’s Take 5 might be the most criminally underrated candy bar on earth.
It had chocolate, peanut butter, caramel, pretzels and peanuts. Basically everything anybody could want. Somehow, plenty of people still had no idea it existed.
For Hershey’s first Super Bowl commercial, we called those people out.
The film took the phrase “living under a rock” very literally, revealing an entire office filled with employees who had somehow missed Take 5. Every misunderstanding became another dumb visual joke, helping introduce the candy bar on the biggest advertising stage possible.
It was loud, ridiculous and very hard to miss.
Which was kind of the point.