Jablinksi Gaming: The Oh Yeah Edition
After Kool-Aid Man crashed Christmas with Lil Jon, the brand wanted to keep showing up in culture without feeling like it had wandered into the wrong room.
Gaming gave us the next opening.
We teamed up with Jablinski Games and brought Kool-Aid’s world into a channel built around Jack Black’s unpredictable energy, humor and genuine love of games.
Instead of forcing a traditional commercial into gaming culture, we treated the collaboration like entertainment. Loose, strange and very comfortable going off the rails.
Kool-Aid Man has been crashing through walls for decades.
This time, he crashed the gaming world.