Reese’s: Product Work
Reese’s is already a nearly perfect product.
That means the advertising does not need to invent a purpose, start a movement or explain how peanut butter can bring humanity together.
It just needs to make Reese’s look delicious and give people a reason to smile before they buy one.
Across product launches, seasonal work, social content and films, we built a visual and verbal style that stayed simple. Strong product art direction. Orange everywhere. Short lines. Slightly unnecessary confidence.
No dramatic brand manifesto. Chocolate. Peanut butter. Jokes.
A very good way to spend a workday.