Nike
I’m from Chicago. This city doesn’t do “fluffy” words of encouragement. So when Nike asked us to develop lines to encourage runners training for the marathon, we knew they had to be short, sweet, and blunt. We basically decided: This is Chicago. F*cking run like it.
AD: Chris Powell + CW: Rony Castor
Nike wanted some Chicago-based billboards for Chicago based runners, and since we were Chicago-based guys, we did some Chicago-based shit. I love Chicago.