Nike: Chicago Run Club
Nike wanted outdoor work made specifically for Chicago runners.
Not generic running lines dropped onto photographs of the skyline. Something that understood the streets, neighborhoods, weather and attitude of the people actually putting in miles here.
Being Chicago guys made that part easier.
We created a series of bold, locally rooted billboards that spoke directly to the city’s running community. The work used familiar language and unmistakable Chicago references without turning the city into a tourist brochure.
Simple typography. Sharp writing. Built for people moving past it quickly.
Chicago work for Chicago runners.
Made by people who know the difference between loving this city and pretending January is enjoyable.
