Not Your Fathers Bourbon
Not Your Father’s Bourbon already had three spokesmen with strong personalities.
Our job was to give them somewhere to misbehave.
We built an ongoing social world around The Three Gents, letting the characters move beyond traditional ads and take over the brand’s Instagram presence.
The content was fast, visual and intentionally loose. More like following three strange men with access to bourbon than watching a polished spirits campaign.
That gave the brand a steady stream of character-driven material without needing to reinvent the idea every week.
Three gentlemen. One bottle. Very little adult supervision.
