Kool-Aid Sours
Kool-Aid was launching a new sour product.
So naturally, we started with things that were painfully sweet.
A sweetheart dance. Adorable children. Perfect little moments that felt one smile away from becoming unbearable.
Then Kool-Aid Man crashed through the scene and ruined everything in the best possible way.
The campaign used the brand’s most recognizable behavior as the punchline, letting the new product turn overly sweet situations sour.
Simple setup. Big red interruption. Several destroyed walls.
No children were harmed.
The walls were not as lucky.
