Kool-Aid
So it all started with this, a genius Christmas collab with Grammy award winning Hip-Hop legend, Lil Jon and no award winning cultural icon Kool-Aid Man. The message was simple, this is what they really really wanted for Christmas.
All I Really Want For Christmas feat. Lil Jon
Then, the next Christmas, we were able to give ourselves what we really wanted. Which of course was to start a Tik Tok challenge using #OhYEAHChristmas and go viral on Tik Tok. Here’s a few numbers about how we did, yes, that’s 1.8 billion, maybe even more now, idk.
And here are the videos we made it happen with.
Jablinksi Gaming: The Oh Yeah Edition
After the success of Lil Jon, Kraft wanted to krash culture and continue the momentum by showing up in authentic ways. So why not gaming? So check out the next collab with a rising star in the gaming world.
Kool-Aid Sours
One year, the product innovation for Kool-Aid was the New Kool-Aid Sours. So, we crafted overly sweet scenarios and had Kool-Aid Man crash through em. No kids were harmed while creating this campaign.
