Kool-Aid Man and Lil Jon had been yelling versions of the same phrase for years.

It was honestly irresponsible that nobody had put them together sooner.

We brought the two cultural icons into the same room and created All I Really Want for Christmas, an original holiday song and music video filled with ugly sweaters, dancing, presents and enough “Oh Yeahs” to permanently change the meaning of Christmas.

All I Really Want For Christmas feat. Lil Jon

The collaboration lived beyond advertising. The song appeared on streaming platforms, the video spread across the internet and the following holiday season we turned the idea into the #OhYEAHChristmas TikTok challenge.

That work generated more than 1.8 billion views.

All from realizing that two loud men were basically destined to meet.

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And here are the videos we made it happen with.