My First Kiss

We all remember our first kiss. From the cringe to the romantic to the awkward, it’s something we can all relate to and with Hershey’s Kisses, we worked to create a platform for real people to tell their first kiss story, we literally pulled people from off the streets into this studio and dropped the first kiss question on em. I heard some of the weirdest shit I’ve ever heard in my life during this process, but thankfully for you, they didn’t make the cut.

Share For Real

We scoured the internet and found people known for sharing, then asked them to share for real. Armed with the connective power of Hershey’s bars (lol connective powers of Hershey’s bars), they took to the streets and tried to stop people commuting in NY and LA. Surprisingly, it worked. Well…some worked better than others, but yeah, it was pretty cool.

Christian Pulisic “Homecoming”

Did you know that international soccer mega-star Christian Pulisic was from Hershey, PA? Neither did we, but once the client informed us of this, we decided to have him pop up in his old stomping grounds and surprise the kids with chocolate and superstardom.

Weird fact, his family calls him Christ instead of Chris, and his dad made him give away all the gear at the end of the shoot, even though I could see it in his eyes that he wanted to keep it. I guess parents will be parents, even if you are a filthy rich international soccer superstar who they refer to as Christ.