Reese’s: Halloween
Halloween has costumes, haunted houses, horror movies and a concerning number of adults dressed like sexy household appliances.
But for Reese’s, the holiday is really about one thing.
Candy.
We built a simple seasonal campaign that let the brand own its most natural moment of the year. Bold orange, unmistakable products and short pieces of writing that did not try to compete with the candy itself.
Nothing too deep. Nothing too precious.
Just a reminder that if you are handing out anything other than Reese’s, the neighborhood children are probably judging you.