Pepsi

Pepsi wanted to celebrated Black History Month. But there were caveats:

#1.) Must start after the Super Bowl;
#2.) You can't talk about black history. Fantastic...

That's when we decided to allow consumers to create their own history. Because truth is, people are making history today, so we gave them a forum to talk about it...

We allowed anyone to tell their own stories, using NFL players and influencers to get the word out. 

RECIPE_CARDS_marshawn_lync.jpg
RECIPE_CARDS_terrenceJ.jpg
CbcEYpuW8AEZ2KK.png
CbeXhE7UYAAsiOb.jpg
Screen+Shot+2017-05-31+at+12.12.10+AM.png
RECIPE_CARDS_angela_simmons-1.jpg
CbbmDhFUYAAtsOT.jpg
RECIPE_CARDS_antonio_gates.jpg
Screen+Shot+2017-05-31+at+12.12.39+AM.png
Screen+Shot+2017-05-31+at+12.11.25+AM.png