McDonald’s: A Whole Lotta McRib Sauce
McRib sauce had always been part of the sandwich.
For the real fans, though, it was basically the whole point.
So McDonald’s gave them what they had been asking for: an entire bottle of it.
A Whole Lotta McRib Sauce turned a familiar condiment into a limited-edition drop. The bottle launched at midnight on December 5 through WholeLottaMcRibSauce.com, creating a new way for fans to bring the unmistakable taste of the McRib home. It sold out in about 2 minutes.
We treated it less like ordinary packaging and more like a collectible. Bold, desirable and just scarce enough to make people want it even more.
Because sometimes the best way to celebrate a cult favorite is to bottle the part everybody is already obsessed with.
