My First Kiss
Everybody remembers their first kiss.
Sometimes it was romantic. Sometimes it was awkward. Sometimes it probably should have remained private.
For Hershey’s Kisses, we invited real people off the street and asked them to tell us what happened. No scripts. No actors pretending to remember. Just honest stories delivered directly to camera.
The answers ranged from sweet to embarrassing to genuinely bizarre. Together, they created a portrait of a moment almost everyone recognizes, connected back to one of Hershey’s most familiar products.
We heard plenty of stories that did not make the final edit.
Trust me. That was the correct decision.
Christian Pulisic “Homecoming”
Before Christian Pulisic became an international soccer star, he was a kid growing up in Hershey, Pennsylvania.
That connection gave us an opportunity the brand could genuinely own.
We brought Christian back to his hometown to surprise young players, visit the places where his career began and share some chocolate along the way.
The film was less about celebrity endorsement and more about what it means to return home after making it somewhere much bigger.
For the kids, it was a chance to meet one of their heroes.
For Christian, it was a reminder that even global soccer stars still have parents who make them give all the free gear away after the shoot.
